Owners / Directors

Just Beef - Wholesale Meat - About Us
Wynand Schreiber

MD / OWNER
Since 1990

Just Beef - Wholesale Meat - About Us
Anne schreiber

director / administration / human resources
started 2005

Our history

In 1986, Wynand Schreiber, become a entrepreneur in the meat industry. Gaining experience in all sectors of the industry, he branched out to purchase SMA in the 1990’s. The success of SMA is the ability to set direction, initiate action, have tenacity to follow initiatives through in good or bad times, and this coupled to a natural intrinsic business savvy, stabilised and grew SMA.

Today the whole management team and staff continues to deliver top products and service.

our management team

Just Beef - Wholesale Meat - About Us
henriette troosthede

operations manager
Started 2005

Just Beef - Wholesale Meat - About Us
Thabo Lehlusi

offal manager
Started 2005

Just Beef - Wholesale Meat - About Us
lOUW dU TOIT

sALES manager
Started 2014

Just Beef - Wholesale Meat - About Us
Sarita Gerber

financial manager
Started 2002

vision

Our vision is to establish ourselves as a leading provider in the South African Meat and Meat Export Market, delivering safe, top-tier quality meat products. We are committed to the ongoing development of a sustainable meat processing facility that supports our entire value chain, from sourcing to delivery.

mission

Our mission is to earn trust as a reputable business renowned for producing exceptional meat products. We aim to foster enduring partnerships with farmers, customers, and suppliers, ensuring mutual success and sustainable growth for all stakeholders involved.